2007 Annual Report Available
527
MILLION BACK TO
NEBRASKA

November 20, 2007 – By November 1 of each year, the Nebraska Lottery is required by law to deliver its written annual report to the Governor and the Legislature. The report is a public record.

The 2007 Annual Report and Resource Guide (for the fiscal year that began on July 1, 2006 and ended on June 30, 2007) contains a number of notable highlights.

Record Sales

Sales of all Nebraska Lottery games (Scratch and Lotto) for the fiscal year totaled more than $114 million.

Beneficiary Fund Contributions

Total contributions to Nebraska Lottery beneficiary funds passed $288 million with the June quarterly transfer. During the fiscal year, Nebraska Lottery beneficiary funds received a total of $29.2 million.

Beneficiary Awareness

Research has repeatedly identified interest among players in hearing more about the beneficiary contributions of the Nebraska Lottery. In a multi-faceted campaign, the Nebraska Lottery focused attention on the relationship between buying Nebraska Lottery tickets and the proceeds the Nebraska Lottery generates for its beneficiary programs.

Research

Nebraska Lottery research has found that over half of the eligible population (age 19 or older) has played a Nebraska Lottery game in the past year.

Website Traffic Growth

During the fiscal year, visits to nelottery.com grew by 7 percent to more than 2.4 million.

Beyond these highlights, the 2007 Annual Report and Resource Guide contains information about developments in Scratch and Lotto games, special contests and promotions, and major winners claimed at Nebraska Lottery claim centers.

The Nebraska Lottery 2007 Annual Report and Resource Guide (35 pages, full-color) is available in PDF form here.

To request a full-color, bound copy of the Nebraska Lottery 2007 Annual Report and Resource Guide, email your name and mailing address to lottery@nelottery.com or write to:

Nebraska Lottery
P.O. Box 98901
Lincoln, NE 68509


Published on 11/20/2007